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[Webinar] Professional Facebook Set Up
The most common question we get about Facebook is how to set everything up. It seems everyone has a quirk: A page that isn’t connected, an admin who went rogue, or an offline event or catalog that...
View Article9 Steps to a Professional Facebook Setup
I’m trying to keep my hair. At least once a week, I work with a client on Facebook advertising. (You know, the ad platform that is consistently underestimated.) On these calls, I am constantly pulling...
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Now Available — Facebook Advertising: A Field Guide for Auto Dealers
Learning is best done in concert with touch. That’s one reason why we’re excited to announce the release of a physical (gasp!) book all about Facebook ads! This beautiful work is now available on...
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[Video] Convert Facebook Ads to Offline Customers — Live from NADA
Every year, NADA Show brings together automotive minds from around the world to share the latest insights on marketing, sales, management, and more. This year, I spoke to the best practices and...
View ArticleThe Next 9 Years
More than nine years ago, my brother John and I had the idea that we could teach people in our home state of South Dakota to use the Internet to grow their businesses and improve their communities. We...
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6 Steps to Building a Digital Sales Funnel for Car Dealers
The automotive market may be growing, but competition is also increasing. Most notably, competition is no longer among car dealers alone. When an auto dealer tries to market online, they are now in...
View ArticleA Video Message from Scott Meyer on Net Neutrality
If you care about small communities, disadvantaged communities, and a free and open Internet, it’s time to raise a ruckus. The Federal Communications Commission (FCC) is voting to end net neutrality as...
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Think Long-Term to Make Your Business Stand Out
Netflix is destroying cable TV for one basic reason: it’s playing with a different time frame. Netflix is building its business for the long term by valuing TV shows and movies differently than a...
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Want to Work in Digital Marketing? Learn These 4 Things
Digital marketing is a fast-changing industry. Learn these four skills in the short term, and improve the following four abilities in the long term, to find employment and influence the direction of...
View ArticleThe Automotive Trust Divide: Educating, Not Marketing, to Customers
Automotive buyers have a long lifecycle. They won’t buy a vehicle for years; then, suddenly, they’re using at least 24 touchpoints to learn about which vehicle to buy, usually within a three-week...
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