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[Video] Convert Facebook Ads to Offline Customers — Live from NADA
Every year, NADA Show brings together automotive minds from around the world to share the latest insights on marketing, sales, management, and more. This year, I spoke to the best practices and...
View ArticleThe Next 9 Years
More than nine years ago, my brother John and I had the idea that we could teach people in our home state of South Dakota to use the Internet to grow their businesses and improve their communities. We...
View ArticleMeasurements vs. Metrics: Useful Analytics for your Business
At 9 Clouds, we spend much of our days looking at numbers, identifying what is working for our clients based on analytics and sending leads to their sales teams. The challenge with massive amounts of...
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6 Steps to Building a Digital Sales Funnel for Car Dealers
The automotive market may be growing, but competition is also increasing. Most notably, competition is no longer among car dealers alone. When an auto dealer tries to market online, they are now in...
View ArticleA Video Message from Scott Meyer on Net Neutrality
If you care about small communities, disadvantaged communities, and a free and open Internet, it’s time to raise a ruckus. The Federal Communications Commission (FCC) is voting to end net neutrality as...
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You’re Still Underestimating Facebook
It makes more than $40 billion a year, swings presidential elections, is used by more than one-fifth of the planet, and captures more attention than any other place on the Internet. Yet we still...
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Think Long-Term to Make Your Business Stand Out
Netflix is destroying cable TV for one basic reason: it’s playing with a different time frame. Netflix is building its business for the long term by valuing TV shows and movies differently than a...
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Want to Work in Digital Marketing? Learn These 4 Things
Digital marketing is a fast-changing industry. Learn these four skills in the short term, and improve the following four abilities in the long term, to find employment and influence the direction of...
View ArticleThe Automotive Trust Divide: Educating, Not Marketing, to Customers
Automotive buyers have a long lifecycle. They won’t buy a vehicle for years; then, suddenly, they’re using at least 24 touchpoints to learn about which vehicle to buy, usually within a three-week...
View ArticleNarrowcasting vs. Broadcasting: The Best Way to Grow Your Business
You can grow your business and community best when you know how to use technology. That’s why my brother and I started 9 Clouds. When using technology, there are two ways to share ideas: as a broadcast...
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The Plague of Duplicate Content on Automotive Websites
Automotive websites are too often filled with boilerplate text, which is destroying the visibility of these sites on Google. This has to stop. Watch my urgent appeal to auto dealers to stop using...
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3 Ways to Support Intrapreneurship
A culture of innovation spurs entrepreneurship and inspires intrapreneurship. Our businesses can and should encourage intrapreneurship to better cannibalize ourselves. Our communities can and should...
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