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Hack Your Goals: Read These 9 (Short) Books
Goals should inspire outcomes, not impede progress. We set goals to keep us focused, improve our output, and inspire us to be better people. Unfortunately, goals can stop us from taking action. When a...
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Brian Pasch Talks Inbound Automotive Marketing with Scott Meyer
At 9 Clouds, we focus on leading the industry in inbound automotive marketing. I (Scott Meyer) had the pleasure of speaking with Brian Pasch of Auto Marketing Now recently at the CBT Network studios in...
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Force Mindfulness: One Lesson from RASDAK
Three 9 Clouds employees spent part of the past week riding their bikes across South Dakota. When you’re biking 30+ miles a day, especially across the coteaux of South Dakota, one thought occupies your...
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The Plague of Duplicate Content on Automotive Websites
Automotive websites are too often filled with boilerplate text, which is destroying the visibility of these sites on Google. This has to stop. Watch my urgent appeal to auto dealers to stop using...
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The Advice We Don’t Follow: Meditations on Community
There’s been a three-year debate at 9 Clouds about this very blog. We write about both business and community, but we often ask ourselves: Why talk about community? If we followed our own digital...
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Want to Charge More? Be a Master
Don’t just do what customers want. Stand for something, and change what they think with mastery. By seeking mastery, you prevent problems instead of solving them and sell strategy instead of a...
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Digital Dealer 21 Preview: Advanced Facebook Ads
Facebook Ads – Tuesday, August 9th Digital Dealer is the conference where the digital nerds come out of the woodwork. So, of course, you can look for me there August 8-9th in Las Vegas, NV. This year,...
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What’s Better: Above-Average Team or Superstar?
I’m really bad at handing things off. Have you ever had that problem? You create an event or build a business and then can’t trust anyone else to continue the work. You make a big impact, but you can’t...
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Hiring Women Is Not the Right Thing to Do
Hiring women is not the right thing to do. Hiring women is the only thing to do for businesses and auto dealerships that want to succeed. Gender-diverse companies are more profitable, creative, and...
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A-Z Tool Kit for Digital Marketers and Entrepreneurs
Magicians love sharing card tricks. I recently heard that from a mentor, and it’s true. When you meet someone who does the same thing you do, the conversation quickly moves to “How do you do it?”...
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Save Democracy — Create a Mindful Echo Chamber
We live in echo chambers, and it’s killing our republic. As websites increasingly track and customize what we see based on our interests, we are rarely exposed to new and challenging ideas . . . unless...
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3 Ways to Support Intrapreneurship
A culture of innovation spurs entrepreneurship and inspires intrapreneurship. Our businesses can and should encourage intrapreneurship to better cannibalize ourselves. Our communities can and should...
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You’re Still Underestimating Facebook
It makes more than $40 billion a year, swings presidential elections, is used by more than one-fifth of the planet, and captures more attention than any other place on the Internet. Yet we still...
View ArticleA Video Message from Scott Meyer on Net Neutrality
If you care about small communities, disadvantaged communities, and a free and open Internet, it’s time to raise a ruckus. The Federal Communications Commission (FCC) is voting to end net neutrality as...
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[Webinar] Dynamic Facebook Ads for Auto Dealers
Big news! Facebook has a brand-new feature: dynamic ads using a new automotive catalog. Not only does this feature help you easily create successful ads, but you will actually need it in order to take...
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[Webinar] Professional Facebook Set Up
The most common question we get about Facebook is how to set everything up. It seems everyone has a quirk: A page that isn’t connected, an admin who went rogue, or an offline event or catalog that...
View Article9 Steps to a Professional Facebook Setup
I’m trying to keep my hair. At least once a week, I work with a client on Facebook advertising. (You know, the ad platform that is consistently underestimated.) On these calls, I am constantly pulling...
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Goodbye, Facebook Power Editor — Hello, Updated Ads Manager!
For more than two years, we’ve been preaching the gospel of Facebook Power Editor. Power Editor was the best way for agencies and large dealer groups to create an ad or audience and quickly share it...
View Article[Webinar] 9 Facebook Ad Recipes for Your Dealership
Field-Tested Facebook Ad Recipes I’ve emerged from the digital kitchen after spending two and a half years and more than $2 million cooking up Facebook ads for auto dealers. Now, we have more than 20...
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Now Available — Facebook Advertising: A Field Guide for Auto Dealers
Learning is best done in concert with touch. That’s one reason why we’re excited to announce the release of a physical (gasp!) book all about Facebook ads! This beautiful work is now available on...
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