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4 Tools to Run a Year-End Sales Event Online
As the end of the year approaches, auto dealers across the nation are preparing for the year-end push. From Black Friday deals to Christmas specials, to year-end closeouts, the last month of the year...
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5 Trends Changing Automotive Marketing in 2016
As 2015 wraps up, we are already looking ahead to what the future holds for automotive marketing in 2016. We just hosted a webinar on the topic, which you can watch here, but we wanted to take the five...
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2015 Annual Review: Reflections on Growth and Chaos
My two year old daughter remembers everything. Everything that ever happened to her and everything that was ever said to her. She should. She only has two years of events to remember. For the rest of...
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The Year of Professionalism – Choose Your Word
2016 is the year of professionalism. Every year, I choose one word that is the summation of all of my goals. Even if I forget my specific goals, this one word keeps me on track. Here’s how you can...
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7 Steps for a Professional Online Presence (Worksheets Included)
It’s not enough to show up online. A business needs to be professional online. Here’s how (in seven easy steps). (If you want to skip the post, you can download the worksheet here.) Since the beginning...
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One Business Lesson from Bowie and Picasso
Great artists are not bound by a single style or media. Instead, their life’s work is grouped into periods, like Picasso’s Blue Period or Bowie’s “Berlin Era.” The work we do is art. Like great...
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Will Your Idea Work? Two Questions to Uncover the Truth
It’s easy to ask a question and harder to ask for money. We should do both to truly test our ideas. The Wrong Question Ask and iterate is a mantra that drives entrepreneurs. Businesses are reminded to...
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[Case Study] Run a Coordinated Automotive Marketing Campaign that Converts at...
At the end of the calendar year, many businesses are looking to spend money to help lower their taxes. This is a perfect time for automotive dealers to market to business customers, who could include...
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21 Ways to Optimize Your Life in Seconds
I’m typing this post on a new keyboard. Not a newly purchased keyboard, but rather a computer in which the keys have been all moved around. It’s not going so well. My typing speed has dropped from 109...
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[Ebook] 22-Step Blueprint to Winning a Local Election (or Marketing Campaign)
One year ago, I took the leap and ran for city council in my hometown of Brookings, South Dakota. I learned through trial and error what worked and what didn’t. In the end, I ran a $2,000 campaign in a...
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Measure the Immeasurable: Analytics Lessons from Astrophysicists
For the first time in history, scientists have heard proof of gravitational waves. This tiny blip of sound proves Einstein’s theory of relativity. More importantly, it has opened up a new way to study...
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Facebook Ads Webinar Series
Intro to Facebook Ads Facebook ads are the most cost-effective way to attract new customers. Unlike Google AdWords or traditional ads, Facebook allows you to target ads to the exact people you want to...
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Thank Genghis for Your iPhone: Cultural Carriers and Your Business
Almost 900 years ago, Genghis Khan and the Mongols created the largest empire in history thanks to their ability to act as cultural carriers. In a moment of political acrimony, remember the value in...
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Today is Your Birthday (and Mine too!)
Birthdays are a day we have permission to ask for what we want. Yesterday was mine. I’m 34 and celebrate with my wife and daughters. I also celebrated by writing. As I reflect on years gone by, (as one...
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Build an Actionable Analytics Dashboard for Automotive Marketing
What gets measured, gets done. So says Peter Drucker (or maybe Lord Kelvin, depending who you talk to.) In the world of automotive marketing, nothing could be more true. If you are a manager, you need...
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Measurements vs. Metrics: Useful Analytics for your Business
I spend much of my day looking at numbers, identifying what is working for our clients based on analytics and sending leads to their sales teams. The challenge with massive amounts of analytical data...
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Premature Optimization: The Root of All Evil
Be mindful of premature optimization. It’s actually fun to sweat the small stuff. It feels like progress. But optimizing our work can distract us from finding and completing the work that matters....
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Here’s My Tax Return: See How Transparency Changes Your Business
Filing taxes is not entertaining in most parts of the world. In fact, those in the United States may be feeling stress and anxiety as the deadline for filing taxes arrives. In my former home of Norway,...
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5 Ingredients for People Development
People are the economy. Focus on people development, not economic development. If we’ve learned anything during the past six years of recession and slow recovery, it is that economic indicators do not...
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Eat Frogs: Why Your Digital Marketing Needs Cornerstone Content
Eat your frogs. This mantra is often heard around the 9 Clouds office. It refers to simple advice: do the hard stuff first. If you eat a frog right when you get up, the rest of the day only gets...
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